体育菠菜大平台 Social Media Guidelines & Application

Social media is a convenient, engaging and impactful communication tool, and University of Nebraska at Kearney encourages its students, faculty and staff to embrace it. In order to protect the 体育菠菜大平台 brand and avoid situations that result in damage to the reputation of the university - in addition to legal (including HIPPA, FERPA and NCAA compliance) and ethical issues - social media accounts must be authorized by 体育菠菜大平台 Communications and Community Relations.

Intent

This social media guide is intended to help 体育菠菜大平台 students, faculty and staff who manage or contribute to official 体育菠菜大平台 social media channels. This applies to accounts created by 体育菠菜大平台 employees for official university organizations, colleges, academic departments and offices, programs, etc. It DOES NOT apply to private/individual social media accounts. Students representing 体育菠菜大平台 on university-affiliated channels are expected to follow these guidelines, under guidance of 体育菠菜大平台 faculty or staff.

Account Creation & Registration

All official social media accounts at 体育菠菜大平台 must be approved and logged with 体育菠菜大平台 Communications and the digital communication & engagement coordinator.

  • All accounts will have two 体育菠菜大平台 employees as administrators. 体育菠菜大平台's digital communication coordinator must also be added as a page administrator. A graduate assistant may serve as an administrator.
  • Accounts will be registered with a @rdsy.net email address.
  • If an employee who is administrator leaves 体育菠菜大平台 or no longer wishes to be an account administrator, it is the department's responsibility to remove that person as administrator and designate another employee to that role.
  • Accounts inactive for more than 60 days are subject to deactivation or deletion by the 体育菠菜大平台 social media team.

Steps to set up a 体育菠菜大平台 social media account

  • Fill out the Social Media Application.
  • Once your application is approved, meet with the Digital Communication Coordinator to discuss your goals, the best social channel(s) to use, and guidance on what the account name and "category" should be.
  • Register for the account on the appropriate social network and start posting content.

Goals, Strategy, Things to think about

  • Who is your audience?
  • What kind of content do you plan on creating?
  • Can administrators commit one hour per day creating content and managing the account?

Social Media Best Practices